Currently:
Influencer Marketing Manager at Beyond Meat, Inc.
Alto Experiences, Inc. (Ride Alto) -
Paid Partnerships
Singlehandedly leading Alto’s influencer marketing strategy, I executed end-to-end partnerships with authentic creators to capture the essence of the brand and boost customer retention and LTV.
Below are examples of placements I secured for various campaigns, as well as evergreen paid influencer efforts.
I created and scaled the influencer channel to become the #1 marketing channel for acquisition and the third highest reason for app download overall.
Emily Schuman @emilyschuman
Paola Alberdi @paolaalberdi
Almost Friday / Friday Beers @almostfriday.tv on TikTok
Joey Zauzig @joeyzauzig
Keli Rabon @kelir
Delaney Rowe @delaneyrowe on TikTok
Alto Experiences, Inc. (Ride Alto) - Meme Partnerships
A brand-specific initiative I implemented was working with strategic meme partners to reach the brand’s male demographic through targeted campaigns within the influencer channel.
These were some of the highest-performing paid assets during my time with the company in terms of customer acquisition.
